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Skincare

AI in the salon — can a machine choose a treatment better than a cosmetologist?

Artificial intelligence in dermatology and cosmetology is not a distant vision — these tools already exist and work.

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Artificial intelligence in dermatology and cosmetology is not a distant vision — these tools already exist and work. Here are the key systems changing how salon specialists analyse skin.

The AI revolution in skin diagnostics — what technology can already do

Artificial intelligence in dermatology and cosmetology is not a distant vision — these tools already exist and work. Here are the key systems changing how salon specialists analyse skin.

VISIA Complexion Analysis

A system using multispectral photography — standard light, UV, polarisation and fluorescence — to analyse eight parameters: spots, pores, wrinkles, texture, porphyrins (acne bacteria), UV hyperpigmentation, blood vessels and inflammatory areas. VISIA compares results with a database of thousands of patients of the same age and skin phototype, generating a percentile ranking: “Your pores are better than those of 73% of women your age."

Observ 520x

An optoelectronic diagnostic system that uses 6 lighting modes (daylight, cross-polarized, parallel-polarized, UV, Wood's light, comprehensive) to reveal skin concerns invisible to the naked eye: UV damage beneath the surface, demodex, wrinkle depth and collagen loss in the dermis.

AI apps (SkinVision, YouCam, Haut.AI)

Diagnostics for everyone — all you need is a smartphone. Deep-learning algorithms analyse a selfie and generate an assessment: hydration, wrinkles, hyperpigmentation, acne and redness. Haut.AI — an MIT spin-off — claims its model predicts biological skin age within 2 years.

What exactly does AI measure?

  • Parameter: Pores (size, number) — Measurement method: HD image analysis — Accuracy: Very high
  • Parameter: Wrinkles (depth, length) — Measurement method: Optical profilometry — Accuracy: High
  • Parameter: UV damage (invisible spots) — Measurement method: UV fluorescence — Accuracy: Very high
  • Parameter: Melanin (distribution, depth) — Measurement method: Spectroscopy — Accuracy: High
  • Parameter: Bacteria (P. acnes) — Measurement method: Porphyrin fluorescence — Accuracy: High
  • Parameter: Hydration (TEWL) — Measurement method: Impedance sensors (not AI per se) — Accuracy: Medium to high
  • Parameter: Elasticity — Measurement method: Cutometry (not AI per se) — Accuracy: High
  • Parameter: Redness / blood vessels — Measurement method: Light polarisation — Accuracy: High

The truth is this: for objective measurements, AI is better than the human eye. It can detect UV damage that may appear as spots in 5–10 years. It measures wrinkle depth to within 0.01 mm. It counts pores per square centimetre.

When it comes to what can be measured, AI wins. There is no debate about it.

What AI cannot see — and why it matters

Here is what an algorithm misses when analysing your face in 30 seconds:

Your stress. You have just separated from your partner. You have not slept for two weeks, bite your nails and drink your fifth coffee of the day. AI sees: “dark circles, dehydration, reduced elasticity." AI does not see why. And the “why" changes everything — because instead of a treatment for dark circles, you may need a conversation about lifestyle and magnesium supplementation.

Your concerns. You came because of wrinkles around your eyes, but what really worries you is looking tired in work meetings. It is not the same problem — and not the same treatment. AI will suggest “periorbital wrinkle reduction." An experienced cosmetologist will suggest: “perhaps we should start with hydration and radiance — because expression lines at this age are normal, and you need energy in your face, not muscle paralysis."

Your history. You had an allergic reaction to retinol three years ago. You are receiving thyroid treatment — and your skin responds to hormones, not to a lack of treatments. You use a photosensitising medicine. AI analyses an image — not your medical history, medication, allergy or context.

Your emotions. Sometimes a patient comes “for a treatment", but really needs someone to say: “You look great. You have beautiful skin. This small concern? We will address it without stress." AI will not tell you that. And that one sentence may be worth more than an entire treatment protocol.

Doctor/cosmetologist + AI = dream team

The best analogy? Pilot and autopilot. An aeroplane lands automatically — but a person sits in the cockpit, sees the storm, makes decisions and takes responsibility. Autopilot is a tool, not the captain.

The same applies in the salon:

AI provides data. Objective, repeatable and precise. A comparison with a database of thousands of patients. Tracking changes over time (a scan every 3 months = clear evidence of progress or regression). It removes subjectivity: “I think it is better" versus “wrinkle depth has decreased by 12%."

The specialist provides context. Understanding your life situation. Empathy and trust-building. The ability to prioritise what is urgent and what can wait. Clinical experience — “I have seen this 500 times and know that this skin type responds this way, not another." Medical responsibility.

Together — personalisation that neither can achieve alone.

Imagine a consultation where:

  • AI scans your skin and shows a map of concerns with precision that would take a person an hour to achieve
  • The cosmetologist reviews the results and asks about your life, habits, goals and concerns
  • Together — you, the specialist and the data — create a plan tailored to YOU, not to a statistical average

This is not the future. It is already the present in the best salons worldwide.

Trend: personalised treatments based on AI diagnostics

The beauty industry is moving in one direction: hyperpersonalisation. The era of the “best treatment for wrinkles" is over — because there is no single best option. There is what is best for you, at your age, with your skin phototype and lifestyle.

Custom skincare — an algorithm instead of guesswork

Companies such as Proven Skincare, SkinCeuticals Custom DOSE and Atolla use AI to analyse a questionnaire + photo + environmental data (humidity and air pollution in your city) and generate a personalised cream formula. Proven research shows that its algorithm selects active ingredients more effectively than a dermatologist’s random selection in a blind study.

Data-driven treatment protocols

Platforms such as Zemits and Dermalogica Pro use AI diagnostics to generate a treatment protocol: which laser settings, what RF power, what peel concentration — tailored to your scan, not to an “average patient".

Ageing prediction

The most futuristic element: algorithms that predict how you will look in 5, 10 or 20 years based on your current skin condition, genetics (from a DNA sample) and lifestyle — and which interventions NOW will delay ageing most effectively. This is still at an early stage, but companies such as REOME and Genemarkers already offer these services.

The dark side of AI in beauty — what people do not discuss

We would not be honest if we ignored the risks:

Overdiagnosis. AI analysing the skin of a 25-year-old will find “problems" — because it is looking for them. Micropores that are normal. Slight uneven skin tone visible only to a UV camera. Early expression lines that show you smile, not that you are ageing. The risk: a patient leaves with a “diagnosis" and the feeling that their skin is in a terrible state — even though it is completely healthy.

Lack of regulation. Smartphone apps that “analyse skin" are not regulated as medical devices. Their accuracy can be questionable, and their recommendations are often linked to products the app wants to sell you.

Algorithmic bias. Many AI systems were trained mainly on skin phototypes I–III (light skin in Caucasian populations). Accuracy falls on darker skin — and this can lead to incorrect diagnoses. The issue is known and being addressed, but it remains relevant.

False sense of certainty. “The machine said so" sounds objective and scientific. But a machine is an algorithm — only as good as the data it learned from. It is not infallible. Presenting its results as a “certain diagnosis" is an overinterpretation.

The future: AI will not replace the cosmetologist. But a cosmetologist without AI will lose to one with AI

This is not a slogan — it is a trend we see in every industry, from medicine to finance. AI tools do not eliminate experts — but they raise the bar. An expert with AI is more accurate, faster and more effective than an expert without AI.

What does this mean for you as a client?

Look for a salon that:

  • Uses technology-based diagnostics (VISIA, Observ, UV scanner) — because it shows that your skin is taken seriously
  • BUT does not leave you alone with a screen — because a diagnosis without context is data, not a plan
  • Documents progress (a scan every 3–6 months) — because objective measurement is the only honest way to assess results
  • Has specialists who can INTERPRET the data, not just read it

J'ADORE INSTYTUT — technology with a human touch

At J'ADORE, we believe the future of beauty is not a choice between machines and people — it is their synergy. That is why we invest in advanced diagnostics. At the same time, we rely on the many years of experience of our specialists.

Every consultation at J'ADORE combines:

  • Technology-based diagnostics — an objective analysis of your skin condition with photographic documentation
  • Clinical consultation — a conversation about your lifestyle, expectations, history and concerns
  • Expert interpretation — a specialist with many years of experience who sees what no screen can show

We do not believe in “algorithm-recommended treatments”. We believe in treatments recommended by a person with access to data, clinical experience and the ability to listen.

Because even the best technology in the world cannot replace one simple question. A good specialist asks it at the start of your appointment: “What brings you to us, and what do you expect?”

Book a consultation at J'ADORE — we will show you what diagnostics look like when technology and people work as one team.

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